Countryside
Code
In viewing cosmetic damage
¨C litter and graffiti -- on Great Wall, The Society has identified
three main ¡°user¡± groups: keen amateur photographers, hikers and
outdoor enthusiasts, and day trippers.
A few years ago most
panorama points on wild Wall were littered with the orange and green
signature film boxes of Kodak and Fuji, amazingly left behind by
photographers out to capture the beauty of the Wall, but neglectful
of care for it. Their self management has improved a lot. Day trippers
remain a major problem, and this user group is especially dangerous
during the high ¡°spring travel¡± season when whole groups of employees
can inflict serious damage on fragile areas that lack stewardship.
International Friends
of the Great Wall as a society wants to spearhead promotion of responsible
outdoor behavior among ALL people who visit wilderness sections
of Great Wall in particular, and Beijing¡¯s mountain countryside
in general.
To this end The Society
is co-operating with Black Yak, the world-class outdoor equipment
retailer, to jointly promote the campaign ¡°Beijing¡¯s People Love
Beijing¡¯s Mountains¡±. The code being promoted is the need to:
£ªTake your own garbage
home
£ªDo not cross farmers¡¯ land ¨C keep to paths
£ªDo not shout unless it¡¯s an emergency
£ªDo not smoke or let off fireworks
£ªCarry your belongings in a rucsac to avoid use of plastic bags
£ªDo not damage trees, flowers or plants
£ªIf you need to relieve yourself, cover up your business with soil
£ªIf you have any space in your rucsac, pick up some litter left
by others
£ªIntroduce others you meet on the mountains to these guidelines
THE CAMPAIGN¡¯S SLOGAN
IS:
¡°KEEPING THE WILDERNESS
WILD DEPENDS ON YOU BEING CIVILISED !!¡±
The name of the campaign,
its slogan and guidelines will soon feature on labels attached to
all Black Yak products sold in China thus exploiting a valuable
opportunity to influence the behaviour of the country¡¯s growing
number of outdoor enthusiasts.
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